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CES2022

What We Learned About the Future of Trade Expos at CES 2022

For as long as we've been in the CE business, mid-January has been a time of happy post-CES exhaustion. You're grateful for a bit of recuperation and...
12th_startup

Are You the Twelfth Startup?

It's often said that 9 out of 10 startups fail, but that's not true. According to Startup Genome, the real number is worse at 11 of 12....
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Differentiation Will Break the Health Tech Logjam

In a recent call with a leading Japanese CE manufacturer, we had a chance to talk about the next wave of health tech and its ongoing merger...
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Strategizing a Re-Emerged CES Part III

In last week's post, I shared a general overview for understanding and strategizing a successful CES 2022. As previously mentioned, this year's "smaller" show of just under...
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Strategizing a Re-Emerged CES Part II

A few weeks ago, I wrote a post about strategizing for a re-emerged CES. But even this year's "smaller" show is huge - currently over 1900 exhibitors...
NPD

Raising the Batting Average In Product Development

Results are most of what matters in business, and at bluesalve, positive results are the focus of all our experience and expertise. Unfortunately, the pandemic and supply...
healthtech1

What’s Your Plan For Health Tech?

The phrase "paradigm shift" might be shopworn throughout the tech sector, but when the real deal comes along, smart businesses need to be ready. One such shift...
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Strategizing a Re-Emerged CES Part I

For consumer tech veterans, every year starts off the same way, with the big bang of the annual CES show. You can feel it over your shoulder...
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Data: The Path to Creating Successful Products That Customers Love

Some of our clients come to us convinced that their product should be aimed at a specific market, or that it should function a certain way. When...
REsilency blog post (1)

Supply Chain Strategist: Resiliency In Abnormal Times

While the pandemic's effects on the supply chain are only about 18 months old, it's been an eternity for companies caught in the middle, or worse, on...