Marketing

Marketing: The Enduring Secret Sauce

Written by: Lew Brown, Partner, bluesalve Partners In the course of our work we often come across companies that don’t consider marketing to be as critical…

The Meaning of Omnichannel

Written by: David Kaplan, Partner, bluesalve Partners Omnichannel, omnichannel, the word is everywhere. It is used, misused, abused, and misunderstood, promoted as a buzzword and synonym…

Execution Genius Part II: Know Thy Customer

In the course of our work, we’re often struck by how many of our clients have only a broad idea of who their target customer is…

Going to Market at CES

Having just been at CES2020, I find it interesting to reflect on the 4500 plus exhibitors and all their new amazing, evolutionary, revolutionary and occasionally odd…