Marketing
Breaking Through Stigma in Senior Tech
For all its diversity, the huge Boomer generation usually has one experience in common: the challenge of helping aging parents and loved ones stay healthy and…
Brand: Anchor of the New Omnichannel
Over the past several years, tech retailing has undergone a dizzying course of changes. Just when pundits were finally getting tired of reporting a retailpocalypse, COVID…
Getting a Handle on OTC Hearing Aids
If you haven’t heard that over-the-counter (OTC) hearing aids finally hit the market last month, you might be one of the 37 million Americans with hearing…
Marketing: The Enduring Secret Sauce
Written by: Lew Brown, Partner, bluesalve Partners In the course of our work we often come across companies that don’t consider marketing to be as critical…
The Meaning of Omnichannel
Written by: David Kaplan, Partner, bluesalve Partners Omnichannel, omnichannel, the word is everywhere. It is used, misused, abused, and misunderstood, promoted as a buzzword and synonym…
Execution Genius Part II: Know Thy Customer
In the course of our work, we’re often struck by how many of our clients have only a broad idea of who their target customer is…
Going to Market at CES
Having just been at CES2020, I find it interesting to reflect on the 4500 plus exhibitors and all their new amazing, evolutionary, revolutionary and occasionally odd…