Marketing

Apple Gets It Right Again

Imagine a tech company that hands you a deck with the following business plan: “We’re going straight for the top end of the mass market. We’re…

Breaking Through Stigma in Senior Tech

Ended soon For all its diversity, the huge Boomer generation usually has one experience in common: the challenge of helping aging parents and loved ones stay…

Brand: Anchor of the New Omnichannel

Ended soon Over the past several years, tech retailing has undergone a dizzying course of changes. Just when pundits were finally getting tired of reporting a…

Getting a Handle on OTC Hearing Aids

Ended soon If you haven’t  heard that over-the-counter (OTC) hearing aids finally hit the market last month, you might be one of the 37 million Americans…

Marketing: The Enduring Secret Sauce

Ended soon Written by: Lew Brown, Partner, bluesalve Partners In the course of our work we often come across companies that don’t consider marketing to be…

The Meaning of Omnichannel

Ended soon Written by: David Kaplan, Partner, bluesalve Partners Omnichannel, omnichannel, the word is everywhere. It is used, misused, abused, and misunderstood, promoted as a buzzword…

Execution Genius Part II: Know Thy Customer

Ended soon In the course of our work, we’re often struck by how many of our clients have only a broad idea of who their target…

Going to Market at CES

Ended soon Having just been at CES2020, I find it interesting to reflect on the 4500 plus exhibitors and all their new amazing, evolutionary, revolutionary and…