Product Development

VR and the Return of Hardware

Here at bluesalve we’ve been closely watching the evolution of virtual reality for the consumer market. When you’re looking at a genuinely revolutionary technology, you can’t…

Serving the Audio Prosumer

An old cliche tells us that a rising tide lifts all boats. The home audio industry could certainly use the lift. Over the past two decades,…

Will It Finally Matter?

It’s been nearly three years since the heavyweights of the connected world agreed to join forces on an interoperability standard for smart devices. What began as…

How Smart Does Your Smart Product Need to Be?

As is true of people, some smart devices are smarter than others. And as is true with people, greater “smarts” in devices usually cost more time…

Differentiation Will Break the Health Tech Logjam

Written by: Lew Brown, Partner, bluesalve partners, CEO Motum.ai In a recent call with a leading Japanese CE manufacturer, we had a chance to talk about…

Raising the Batting Average In Product Development

Results are most of what matters in business, and at bluesalve, positive results are the focus of all our experience and expertise. Unfortunately, the pandemic and…

What’s Your Plan For Health Tech?

The phrase “paradigm shift” might be shopworn throughout the tech sector, but when the real deal comes along, smart businesses need to be ready. One such…

Data: The Path to Creating Successful Products That Customers Love

Written by: Meghan Boots, Senior Consultant Some of our clients come to us convinced that their product should be aimed at a specific market, or that…

Execution Genius Part II: Know Thy Customer

In the course of our work, we’re often struck by how many of our clients have only a broad idea of who their target customer is…

How to Build a Profitable Business with a Solid Foundation

Start by doing the Foundational Work Every client wants to create the greatest profits possible, but few take the proper steps to get there. You can…