Product Development

Differentiation Will Break the Health Tech Logjam

Written by: Lew Brown, Partner, bluesalve partners, CEO Motum.ai In a recent call with a leading Japanese CE manufacturer, we had a chance to talk about…

Raising the Batting Average In Product Development

Results are most of what matters in business, and at bluesalve, positive results are the focus of all our experience and expertise. Unfortunately, the pandemic and…

What’s Your Plan For Health Tech?

The phrase “paradigm shift” might be shopworn throughout the tech sector, but when the real deal comes along, smart businesses need to be ready. One such…

Data: The Path to Creating Successful Products That Customers Love

Written by: Meghan Boots, Senior Consultant Some of our clients come to us convinced that their product should be aimed at a specific market, or that…

Execution Genius Part II: Know Thy Customer

In the course of our work, we’re often struck by how many of our clients have only a broad idea of who their target customer is…

How to Build a Profitable Business with a Solid Foundation

Start by doing the Foundational Work Every client wants to create the greatest profits possible, but few take the proper steps to get there. You can…

How Products Are Made

How Products Are Made, Part Three — Validation and Production

September 21, 2020 – Copper Magazine, Issue 120 article, written by Robert Heiblim In Part One and Part Two of this series (Issue 115 and Issue…

How Products are Made

How Products Are Made, Part 2: The Design Process

August 10, 2020 – Copper Magazine, Issue 117 article, written by Robert Heiblim In our first installment of this series we looked at the first step…

How Products Are Made

How Products Are Made, Part One: Initiation

We audio people often discuss products of all sorts, whether audio components, music media, accessories and so on, but do we really know much about how…