Trade Events

What We Learned About the Future of Expos at CES 2022

For as long as we’ve been in the CE business, mid-January has been a time of happy post-CES exhaustion. You’re grateful for a bit of recuperation…

Strategizing a Re-Emerged CES Part III

In last week’s post, I shared a general overview for understanding and strategizing a successful CES 2022. As previously mentioned, this year’s “smaller” show of just…

Strategizing a Re-Emerged CES Part II

A few weeks ago, I wrote a post about strategizing for a re-emerged CES. But even this year’s “smaller” show is huge – currently over 1900…

Strategizing a Re-Emerged CES Part I

For consumer tech veterans, every year starts off the same way, with the big bang of the annual CES show. You can feel it over your…

BSP CEDIA Recap

Anne Marie Rouse, Senior Consultant Mary Miller, Senior Consultant Robert Heiblim, Partner David Kaplan, Partner   The recent CEDIA Expo provided ample food for thought, even…

CES: The Show Goes On – Part III

Once again, Axios and other media outlets reported that there was little of interest in CES — just as they usually do. They wrote that the…

What Are the Trends From CES 2021? What’s New Part II

Here at bluesalve partners, we all love CES. Our team has attended almost all of them. The show is always filled with an astounding number of…

Learnings from CES 2021: Living with (Un)Certainty Part I

I am attending the first Virtual CES! Naturally, after all these decades I miss the live event. That said, there is a tremendous amount of good…

The new not normal: Virtual Events and a Virtual CES

Many of us love trade shows and events. Not only do we uncover many business opportunities, we also have the chance to see colleagues and friends,…

Going to Market at CES

Having just been at CES2020, I find it interesting to reflect on the 4500 plus exhibitors and all their new amazing, evolutionary, revolutionary and occasionally odd…