Business Insights

What (I Hope) We Learned About the Future at CES 2023

I have long maintained that one should never underestimate the power of a random encounter in a trade show aisle. Humans are wired for interaction, and…

Brand: Anchor of the New Omnichannel

Over the past several years, tech retailing has undergone a dizzying course of changes. Just when pundits were finally getting tired of reporting a retailpocalypse, COVID…

Year Zero: Moving Forward With Matter

This month’s launch event for the Matter interoperability standard was an undeniable high point in the nearly 50-year history of the smart home. Through the decades,…

VR and the Return of Hardware

Here at bluesalve we’ve been closely watching the evolution of virtual reality for the consumer market. When you’re looking at a genuinely revolutionary technology, you can’t…

Serving the Audio Prosumer

An old cliche tells us that a rising tide lifts all boats. The home audio industry could certainly use the lift. Over the past two decades,…

Will It Finally Matter?

It’s been nearly three years since the heavyweights of the connected world agreed to join forces on an interoperability standard for smart devices. What began as…

How Smart Does Your Smart Product Need to Be?

As is true of people, some smart devices are smarter than others. And as is true with people, greater “smarts” in devices usually cost more time…

Video or Bust: The New Physical Security

Don’t look now, but traditional security integration as we know it today may be moving toward the exit. Business and technology trends are shifting the industry…

Beating the Odds: Are You the Twelfth Startup?

Written by: Lew Brown, Partner, bluesalve partners, CEO Motum.ai It’s often said that 9 out of 10 startups end up failing, but that’s not true. According…

Data: The Path to Creating Successful Products That Customers Love

Written by: Meghan Boots, Senior Consultant Some of our clients come to us convinced that their product should be aimed at a specific market, or that…