Business Insights

Video or Bust: The New Physical Security

Don’t look now, but traditional security integration as we know it today may be moving toward the exit. Business and technology trends are shifting the industry…

Beating the Odds: Are You the Twelfth Startup?

Written by: Lew Brown, Partner, bluesalve partners, CEO Motum.ai It’s often said that 9 out of 10 startups end up failing, but that’s not true. According…

Data: The Path to Creating Successful Products That Customers Love

Written by: Meghan Boots, Senior Consultant Some of our clients come to us convinced that their product should be aimed at a specific market, or that…

Supply Chain Strategist: Resiliency In Abnormal Times

While the pandemic’s effects on the supply chain are only about 18 months old, it’s been an eternity for companies caught in the middle, or worse,…

Audio Retailer Renaissance: Part 4

Now that we’ve discussed background and foreground on what next-gen audio retailing might look like, let’s cut to the chase – where’s the money? Beyond the…

Audio Retailer Renaissance: Part 3

What will a successful next-generation audio retailer look like? We already know plenty of examples from the extant luxury and custom installation side of the business.…

Audio Retailer Renaissance: Part 2

We at bluesalve Partners confidently predict that the audio industry is heading into a major new growth phase. Fresh incentives such as lossless and hi-res streaming…

Audio Retailer Renaissance: Part 1

Barrels of ink have been spilled over the past 20-plus years regarding the decline of the specialty audio retailer. The visits to the local “hi-fi shack”…

Marketing: The Enduring Secret Sauce

Written by: Lew Brown, Partner, bluesalve Partners In the course of our work we often come across companies that don’t consider marketing to be as critical…

Execution Genius Part II: Know Thy Customer

In the course of our work, we’re often struck by how many of our clients have only a broad idea of who their target customer is…