Insights
Audio Retailer Renaissance: Part 1
Ended soon Barrels of ink have been spilled over the past 20-plus years regarding the decline of the specialty audio retailer. The visits to the local “hi-fi shack” that Boomers fondly remember – and that drove an entire industry for generations – are as far in the past as mixtapes and LP changers. But wait…
Read MoreMarketing: The Enduring Secret Sauce
Ended soon Written by: Lew Brown, Partner, bluesalve Partners In the course of our work we often come across companies that don’t consider marketing to be as critical as it really is. Nearly as often, we see companies that do understand the importance of marketing, but strategize and execute it poorly. Thanks to analytics, it’s…
Read MoreInsecurity Behind the Security Industry?
Ended soon Written by: Avi Rosenthal, bluesalve Partners We recently attended – in person again, at last! – the annual ISC West expo held by the Security Industry Association (SIA). We expected to see the latest in smart security solutions for home and business, and we weren’t disappointed. We did, however leave the show with…
Read MoreThe Meaning of Omnichannel
Ended soon Written by: David Kaplan, Partner, bluesalve Partners Omnichannel, omnichannel, the word is everywhere. It is used, misused, abused, and misunderstood, promoted as a buzzword and synonym for strategy by experts and charlatans alike. When a word becomes ubiquitous, but its meaning stays open to interpretation, it is important to get grounded in what…
Read MoreI Did a Patent Search So I’m Free and Clear to Make/Use/Sell My Product…Right?
Ended soon Written by: Christopher Palmisano, bluesalve Partners One often-misunderstood but truly fundamental component of a successful patent prosecution practice is patent searching. Not all patent searches are equal: a patentability search, for example, is inherently different from a freedom-to-operate search (sometimes called patent clearance, or a freedom-to-practice search). One search looks broadly at prior…
Read MoreExecution Genius Part II: Know Thy Customer
Ended soon In the course of our work, we’re often struck by how many of our clients have only a broad idea of who their target customer is or should be. Even if a product or service is meant for mass-sized general markets, clear customer identification and thoughtful segmentations are important building blocks in the…
Read MoreCan Technology Change the State of Men’s Health?
Ended soon June is Men’s Health Awareness Month and by most measures, men’s health could certainly use the awareness. Despite our advances in medicine and the broader trends toward healthier lifestyles, men’s health continues to lag. Telecare is particularly well-positioned to address this persistent and subtle problem. Technology services will go a long way toward…
Read MoreLossless Will Ignite Another Audio Revolution
Ended soon After years in the wilderness, the audio business is about to boom again. The recent announcements that Apple and Spotify will follow Amazon into lossless, full-fidelity music streaming marks the beginning of the end for the industry’s darkest days. A new generation of advanced playback equipment will emerge to take advantage of this…
Read MoreSupply Chain Pains: Rethinking Inventory Turns
Ended soon While adapting to the ongoing supply chain disruptions, many small and mid-sized companies are learning the art of improvisation. Learning on the fly often includes an element of unlearning, and as timelines in the supply chain become elastic or worse, it’s worth re-evaluating some sacred cows. Inventory management is a prime example. When…
Read MoreSupply Chain Pains – Shortages, delays, and gouges
Ended soon Supply Chain Pains: Vendor Blues As shortages, delays and gouges reverberate throughout the supply chain, many companies that sell physical products are stuck in a quandary. Short-term answers like cash up front or premiums can sometimes get it done, but for how long? Re-engineering can be a smart move, but it doesn’t put…
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