Insights Archives | Page 4 of 9 | Bluesalve Partners

What We Learned About the Future of Expos at CES 2022

Ended soon For as long as we’ve been in the CE business, mid-January has been a time of happy post-CES exhaustion. You’re grateful for a bit of recuperation and stoked for the opportunities created or cemented at the show. Following 2021’s interruption, CES was in-person again this year and so were we. Despite the challenges…

Beating the Odds: Are You the Twelfth Startup?

Ended soon Written by: Lew Brown, Partner, bluesalve partners, CEO Motum.ai It’s often said that 9 out of 10 startups end up failing, but that’s not true. According to Startup Genome, the real number is worse at 11 of 12. The most common reasons for failure are premature scaling and poor marketing. These numbers and…

Differentiation Will Break the Health Tech Logjam

Ended soon Written by: Lew Brown, Partner, bluesalve partners, CEO Motum.ai In a recent call with a leading Japanese CE manufacturer, we had a chance to talk about the next wave of health tech and its ongoing merger with the world of consumer electronics. The question came up as to which product or service on…

Strategizing a Re-Emerged CES Part III

Ended soon In last week’s post, I shared a general overview for understanding and strategizing a successful CES 2022. As previously mentioned, this year’s “smaller” show of just under 2,000 exhibitors and most likely about 70,000 of my closest friends is still going to be big — and difficult to fully absorb. This week I’d…

Strategizing a Re-Emerged CES Part II

Ended soon A few weeks ago, I wrote a post about strategizing for a re-emerged CES. But even this year’s “smaller” show is huge – currently over 1900 exhibitors covering 44 technology categories that will showcase the latest in digital health, food, automotive, NFTs, gaming, smart home and more. As previously written, this year’s show…

Raising the Batting Average In Product Development

Ended soon Results are most of what matters in business, and at bluesalve, positive results are the focus of all our experience and expertise. Unfortunately, the pandemic and supply chain disruptions have made negative results all too common throughout our sectors. Recently, one of our clients needed help in multiple areas in order to improve…

What’s Your Plan For Health Tech?

Ended soon The phrase “paradigm shift” might be shopworn throughout the tech sector, but when the real deal comes along, smart businesses need to be ready. One such shift is staring at us today in the form of our healthcare system, where technology is changing pretty much everything. What does this exploding, all-encompassing, $3.8 trillion…

Data: The Path to Creating Successful Products That Customers Love

Ended soon Written by: Meghan Boots, Senior Consultant Some of our clients come to us convinced that their product should be aimed at a specific market, or that it should function a certain way. When we dig in and ask why, their answers often come down to having trusted their gut, or that they asked…

Audio Retailer Renaissance: Part 2

Ended soon We at bluesalve Partners confidently predict that the audio industry is heading into a major new growth phase. Fresh incentives such as lossless and hi-res streaming will produce millions of new customers. Emerging applications such as hearables and AR/VR will open broad new markets. The current landscape for buying and selling is imperfect…

Audio Retailer Renaissance: Part 1

Ended soon Barrels of ink have been spilled over the past 20-plus years regarding the decline of the specialty audio retailer. The visits to the local “hi-fi shack” that Boomers fondly remember – and that drove an entire industry for generations – are as far in the past as mixtapes and LP changers. But wait…