Ashburn, VA, April 17, 2023 – Bluesalve partners today announced that consumer technology veterans Rich Bira and Ryan Tykwinski have joined the firm. The prominent consulting group has recently grown by double digits in serving the challenging IoT and smart home markets. The additional team members' unique skills will increase bluesalve’s capacity to deliver innovative solutions to a broader portfolio of customers, which currently includes engagements with Netgear, Knowles, Mark of the Unicorn (MOTU), Earthlink and GE Appliances.
Ryan Tykwinski has deep experience in bringing new technology categories to the consumer market. As a former Senior Merchant and Director of Strategy & Technology for Best Buy, and as a consultant with Sprosty Network, he has led and been responsible for assessing, identifying, launching, and managing hundreds of significant new technology categories and products.
Rich Bira is driven professionally and personally by the vision of how technology can improve people’s lives in their homes. A prior Vice President of Innovation & Research at Delos and Managing Director of Fibaro USA, Rich offers exceptional expertise at the intersection of smart and healthy homes, real estate, proptech, AI and M/L, with a keen understanding of the connected home markets from multiple stakeholder perspectives.
“In this ever-evolving consumer electronics space it is essential to be nimble.” said Tykwinski. “I am looking forward to working with the BSP team, as their ability to deliver big agency results from a boutique size is the very definition of that agility.”
“The BSP team is always curious and open-minded, which are the best ways to approach the complex issues around emerging technologies such as AI and machine learning,” stated Bira. “The variety in the bluesalve client base, from start-ups to big enterprise brands, is testament to the team’s ability to stay on top of the latest trends and bring a fresh approach to its clients of every kind.“
“We are thrilled to welcome Ryan and Rich to the team,” said founding partner Lew Brown. “Our business has grown rapidly in the last year and bringing in additional experts to deliver the results our clients demand helps us stay on that trajectory. Both bring different skills and backgrounds, Ryan in retail and Rich in smart home, so there is a great balance of additional expertise, all under the broad consumer technology umbrella that is the focus of our organization.”
About bluesalve partners
bluesalve partners is a full-service global consumer technology consulting firm comprised of industry veterans who have held a variety of roles in C-Suite, marketing, engineering, product management, business strategy, legal, and finance. Acclaimed for delivering big agency results with a hands-on customer-first boutique approach, the firm delivers services from early-stage planning through complete product development and mergers & acquisitions.
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