Insights Archives | Bluesalve Partners

Embracing Generative AI From a Product Development Perspective

As the world of generative AI continues to evolve at an astonishing pace, businesses must stay informed and test new solutions, while also being cautious of how it’s being used within the organization. With the rapid expansion of AI tools, it’s essential to ensure that your team is using these resources responsibly by protecting trade…

OTC Hearing Aids: Why So Slow?

Half a year has passed since over the counter hearing aids became available for sale. Where do things stand today? Not as far along as we’d have expected for a market estimated at 25 million customers in the U.S. alone. Is this category simply slow out of the gate or are there problems that are…

Bluesalve Partners Strengthens Team With Noted Industry Veterans

Ashburn, VA, April 17, 2023 – Bluesalve partners today announced that consumer technology veterans Rich Bira and Ryan Tykwinski have joined the firm. The prominent consulting group has recently grown by double digits in serving the challenging IoT and smart home markets. The additional team members’ unique skills will increase bluesalve’s capacity to deliver innovative solutions…

Bluesalve at ISC West 2023

I have not seen ISC West’s official attendance figures as I write this, but my guess is that the words “record breaking” will be part of that announcement. From the perspective of both an attendee and a person who invested a significant number of hours working an exhibitor booth (our client DEN Smart Home), the…

Bluesalve at TecHome Builder Summit 2023

The TecHome Builder Summit is an annual event that brings together builders and technology companies to share and learn best practices for integrating technology into their customer’s homes. It focuses on opportunities for builders and multifamily companies to make tech a win-win-win for homebuyers/residents, builders/multifamily companies and their vendor / trade partners. This year’s conference…

What (I Hope) We Learned About the Future at CES 2023

I have long maintained that one should never underestimate the power of a random encounter in a trade show aisle. Humans are wired for interaction, and it was great to be back at a live show with a big crowd to experience the universe of consumer technology. Following 2021’s interruption and last year’s sparsely attended…

Rolling Into CES 2023: Meet a Few of Our Clients

As we head into 2023, the new year begins, as always, with our favorite trade event, the annual Consumer Electronics Show. This year, we’re pleased to be helping some of the most forward-thinking companies in our industry present technologies and solutions that we believe are real difference makers. Here are just a few of them……

Brand: Anchor of the New Omnichannel

Over the past several years, tech retailing has undergone a dizzying course of changes. Just when pundits were finally getting tired of reporting a retailpocalypse, COVID came around to wreak additional havoc on brick and mortar – while ringing up record online sales of CE products for a nation working and playing from home. As…

Year Zero: Moving Forward With Matter

This month’s launch event for the Matter interoperability standard was an undeniable high point in the nearly 50-year history of the smart home. Through the decades, we’ve seen plenty of smart technologies come and go, so some skepticism about Matter is probably inevitable. It’s also a mistake. We came back from Amsterdam feeling extremely bullish…

Getting a Handle on OTC Hearing Aids

If you haven’t heard that over-the-counter (OTC) hearing aids finally hit the market last month, you might be one of the 37 million Americans with hearing loss. On the other hand, if you’ve been watching this category as closely as we have, you already know the huge possibilities for makers and sellers. Winning in this…