Beating the Odds: Are You the Twelfth Startup?
Written by: Lew Brown, Partner, bluesalve partners, CEO Motum.ai It’s often said that 9 out of 10 startups end up failing, but that’s not true. According to Startup Genome, the real number is worse at 11 of 12. The most common reasons for failure are premature scaling and poor marketing. These numbers and the reasons…Read More
Differentiation Will Break the Health Tech Logjam
Written by: Lew Brown, Partner, bluesalve partners, CEO Motum.ai In a recent call with a leading Japanese CE manufacturer, we had a chance to talk about the next wave of health tech and its ongoing merger with the world of consumer electronics. The question came up as to which product or service on the market…Read More
Marketing: The Enduring Secret Sauce
Written by: Lew Brown, Partner, bluesalve Partners In the course of our work we often come across companies that don’t consider marketing to be as critical as it really is. Nearly as often, we see companies that do understand the importance of marketing, but strategize and execute it poorly. Thanks to analytics, it’s easier and…Read More
I Did a Patent Search So I’m Free and Clear to Make/Use/Sell My Product…Right?
Written by: Christopher Palmisano, bluesalve Partners One often-misunderstood but truly fundamental component of a successful patent prosecution practice is patent searching. Not all patent searches are equal: a patentability search, for example, is inherently different from a freedom-to-operate search (sometimes called patent clearance, or a freedom-to-practice search). One search looks broadly at prior art to…Read More