by Lewis Brown, Partner, bluesalve Partners In the course of our work, we’re often struck by how many of our clients have only a broad idea of who their target customer is or should be. Even if a product or service is meant for mass-sized general markets, clear customer identification and thoughtful segmentations are important…

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June is Men’s Health Awareness Month and by most measures, men’s health could certainly use the awareness. Despite our advances in medicine and the broader trends toward healthier lifestyles, men’s health continues to lag. Telecare is particularly well-positioned to address this persistent and subtle problem. Technology services will go a long way toward closing the…

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Written by: Fred Yando, Senior Consultant, bluesalve Partners After years in the wilderness, the audio business is about to boom again. The recent announcements that Apple and Spotify will follow Amazon into lossless, full-fidelity music streaming marks the beginning of the end for the industry’s darkest days. A new generation of advanced playback equipment will…

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Written by: Robert Heiblim, Partner, bluesalve partners While adapting to the ongoing supply chain disruptions, many small and mid-sized companies are learning the art of improvisation. Learning on the fly often includes an element of unlearning, and as timelines in the supply chain become elastic or worse, it’s worth re-evaluating some sacred cows. Inventory management…

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Supply Chain Pains: Vendor Blues

Written by: Robert Heiblim, Partner, bluesalve partners Supply Chain Pains: Vendor Blues As shortages, delays and gouges reverberate throughout the supply chain, many companies that sell physical products are stuck in a quandary. Short-term answers like cash up front or premiums can sometimes get it done, but for how long? Re-engineering can be a smart…

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Written by: Avi Rosenthal, Partner, bluesalve partners By now we’ve all heard the horror stories. Credit card and social security numbers hacked and stolen by the millions. Businesses held hostage and hospitals shut down by cyber ransom. Creepy videos fed to young children that parents thought were safe in their smart home. Sad to say,…

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Speakers and founding partners, Robert Heiblim and Avi Rosenthal presented data, insights and expectations for the future of the consumer technology industry during a time of global disruption. They highlighted the vital actions that savvy companies are taking now to overcome challenges. Watch now At bluesalve partners, we have an active product development process we…

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Written by: Anne-Marie Rouse, Senior Consultant, bluesalve partners Just over a year ago, telecommuting was a rare occupation, performed by only 3.6% of U.S. employees. Thanks to the pandemic, today’s number is at 44% and growing. Even as COVID restrictions recede, many people are now asking whether offices are even necessary anymore. Employers who believe…

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Written by: Robert Heiblim, Partner, bluesalve partners There often comes a moment in business, as in life, where something that’s long been taken for granted suddenly isn’t. The worldwide shortage of microprocessor chips is an excellent, though unfortunate, example. The question isn’t whether your company was prepared for such a situation (we hope it was),…

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Written by: Christopher Palmisano, bluesalve Partners Intellectual property (IP) can be a byproduct of successful innovation, however IP is not always easy to understand. There are various types of intellectual property rights, including patents, trademarks, copyrights, and trade secrets. These rights represent different types of protection for a company’s IP. If the different types of…

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