Written by: Robert Heiblim, Partner, bluesalve Partners What will a successful next-generation audio retailer look like? We already know plenty of examples from the extant luxury and custom installation side of the business. As discussed in our part 1 and part 2 installments, these hybrid dealers are typically focused on high-ticket sales of five and…

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We at bluesalve Partners confidently predict that the audio industry is heading into a major new growth phase. Fresh incentives such as lossless and hi-res streaming will produce millions of new customers. Emerging applications such as hearables and AR/VR will open broad new markets. The current landscape for buying and selling is imperfect and has…

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Written by: Robert Heiblim, Partner, bluesalve Partners Barrels of ink have been spilled over the past 20-plus years regarding the decline of the specialty audio retailer. The visits to the local “hi-fi shack” that Boomers fondly remember – and that drove an entire industry for generations – are as far in the past as mixtapes…

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Written by: Lew Brown, Partner, bluesalve Partners In the course of our work we often come across companies that don’t consider marketing to be as critical as it really is. Nearly as often, we see companies that do understand the importance of marketing, but strategize and execute it poorly. Thanks to analytics, it’s easier and…

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Written by: Avi Rosenthal, bluesalve Partners We recently attended – in person again, at last! – the annual ISC West expo held by the Security Industry Association (SIA). We expected to see the latest in smart security solutions for home and business, and we weren’t disappointed. We did, however leave the show with some unease…

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Written by: David Kaplan, Partner, bluesalve Partners Omnichannel, omnichannel, the word is everywhere. It is used, misused, abused, and misunderstood, promoted as a buzzword and synonym for strategy by experts and charlatans alike. When a word becomes ubiquitous, but its meaning stays open to interpretation, it is important to get grounded in what the term…

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Written by: Christopher Palmisano, bluesalve Partners One often-misunderstood but truly fundamental component of a successful patent prosecution practice is patent searching. Not all patent searches are equal: a patentability search, for example, is inherently different from a freedom-to-operate search (sometimes called patent clearance, or a freedom-to-practice search). One search looks broadly at prior art to…

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by Lewis Brown, Partner, bluesalve Partners In the course of our work, we’re often struck by how many of our clients have only a broad idea of who their target customer is or should be. Even if a product or service is meant for mass-sized general markets, clear customer identification and thoughtful segmentations are important…

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June is Men’s Health Awareness Month and by most measures, men’s health could certainly use the awareness. Despite our advances in medicine and the broader trends toward healthier lifestyles, men’s health continues to lag. Telecare is particularly well-positioned to address this persistent and subtle problem. Technology services will go a long way toward closing the…

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Written by: Fred Yando, Senior Consultant, bluesalve Partners After years in the wilderness, the audio business is about to boom again. The recent announcements that Apple and Spotify will follow Amazon into lossless, full-fidelity music streaming marks the beginning of the end for the industry’s darkest days. A new generation of advanced playback equipment will…

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